Andy is right.
Telling people it is all in their head and suck it up can feel demeaning for the person with it. Some will think it is ridiculous to have such a phobia or be anxious about something. Because they do not understand it as they have never suffered with it.
Family support is great, encouragement is brilliant to help someone feel safe, yet again. Over time. Will it help someone to overcome the issue.? Often not as it can become a crutch. I am all for support of loved ones or friends as long as it is positive and not something whereby the person is hidden away and pitied or indeed forced into facing certain things which makes them even more uncomfortable.
We get many people come to us for these issues and often they have said that it drives their family, wife, husband etc up the wall as they do not understand it.
They can be of benefit yet it can be double edged sword depending on how it is approached.
Craig.